Billy Gene Is AI & XR Marketing - REVIEWS

Entrepreneur

who has the ability and desire

to establish, manage and succeed

in a startup venture along with risk to it, to make profits .

entrepreneurship is the starting of a new business venture.

1969/2000



==================================== social media The cosmetics and beauty industry is one of the most competitive spaces for brands in the retail industry. With a sea of competitors and new, viral brands emerging, standing out is critical. Gone are the days when traditional marketing ad campaigns were the only way to drive customers to the beauty counter. Today, social media is a driving force in marketing and engaging consumers in the beauty/cosmetics space. As established brands face growing competition from buzzworthy “Instagram” brands, embracing new technology and social media to reach new customers is a tactic that can’t be overlooked. In this blog post, we take a deep dive into beauty brands that are successfully leveraging social media to engage consumers, helping you get a head start on where to begin. Let’s explore some beauty retail social media trends. Social media is transforming the beauty industry. Did you know that consumers are nearly 41% more likely to find a new brand or product from an ad they see on social media, and 47% more likely from updates on a brand's social media page? Additional findings from a report by GlobalWebIndex note that 37% of beauty buyers find out about new products from ads they’ve seen on social media, while 33% find out from comments or recommendations shared on social. “Beauty buyers clearly enjoy engaging with brands on social media — even more so than the average internet user,” notes GlobalWebIndex. “Around 1 in 5 asked questions to brands on social media last month, and a similar number shared a brand’s post.” So, why has social media been so resonant in the beauty/cosmetics industry? Social media is highly accessible, and the makeup industry’s visibility is at an all-time high. YouTube makeup vloggers are hitting new levels of prominence, more and more celebrities are pushing out their own makeup lines, and indie brands are gaining viral traction like never before. This has ushered in a wave of retail social media trends that are changing the game for beauty brands. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> The cosmetics and beauty industry is one of the most competitive spaces for brands in the retail industry. With a sea of competitors and new, viral brands emerging, standing out is critical. Gone are the days when traditional marketing ad campaigns were the only way to drive customers to the beauty counter. Today, social media is a driving force in marketing and engaging consumers in the beauty/cosmetics space. As established brands face growing competition from buzzworthy “Instagram” brands, embracing new technology and social media to reach new customers is a tactic that can’t be overlooked. In this blog post, we take a deep dive into beauty brands that are successfully leveraging social media to engage consumers, helping you get a head start on where to begin. Let’s explore some beauty retail social media trends. Social media is transforming the beauty industry. Did you know that consumers are nearly 41% more likely to find a new brand or product from an ad they see on social media, and 47% more likely from updates on a brand's social media page? Additional findings from a report by GlobalWebIndex note that 37% of beauty buyers find out about new products from ads they’ve seen on social media, while 33% find out from comments or recommendations shared on social. “Beauty buyers clearly enjoy engaging with brands on social media — even more so than the average internet user,” notes GlobalWebIndex. “Around 1 in 5 asked questions to brands on social media last month, and a similar number shared a brand’s post. ”So, why has social media been so resonant in the beauty/cosmetics industry?

social media trends. Dior Instagram Filter Anyone who uses Instagram knows, it’s all about the filters! Dior gets in on the action on the social platform with its first-ever augmented reality experience to highlight its 2020 Dior Holiday Makeup Collection. What sets this apart from other beauty brands using augmented reality to showcase its products to consumers, is that Dior uses the technology as a face filter, add sparkly, fireworks effects to selfies. “To see the filter, users need to visit the @diormakeup account on Instagram and click on a link in the biography section that opens the image-messaging app's camera feature,” notesRetail Dive. “The Dior face filter appears in the carousel of AR effects at the bottom of the screen.” The idea behind Dior’s approach to augmented reality is to capitalize on how people are using social platforms like Instagram, moving past “physical makeup in a world where social media is creating a new form of ‘homoinstagramus’ beauty,” notes the Retail Dive piece. The colors featured in the face filter are that of the brand’s 2020 Holiday Makeup Collection. Learn even more about Dior’s creative efforts to incorporate augmented reality into its marketing campaigns and how it’s hopping onto some of the latest retail social media trendshere. Disney and Maleficent Makeup Try-On As part of its promotion for its film, “Maleficent: Mistress of Evil”, Disney launches a virtual makeup-try on experience (one of the latest retail social media trends) exclusively on YouTube. The way it works is that users have the chance to “transform” themselves into the Disney villain Maleficent while watching a makeup tutorial done by makeup artist Promise Phan, a user with almost 6 million subscribers. “To promote the "Maleficent" sequel, Disney aims to reach younger audiences who are tuned into online tutorials and more likely to watch video content on their mobile phones than traditional TV,” notesMobile Marketer.