Social Media Trends: Dior's Instagram Filter and Disney's Maleficent Makeup Try-OnInstagram filters have become a staple for anyone who uses the social media platform.
Dior has taken this trend to the next level with its first-ever augmented reality experience, featuring its 2020 Dior Holiday Makeup Collection.
What sets Dior apart from other beauty brands is that it uses the technology as a face filter, adding sparkly, fireworks effects to selfies.
Users can access the filter by visiting the @diormakeup account on Instagram and clicking on a link in the biography section that opens the image-messaging app's camera feature.
The Dior face filter appears in the carousel of AR effects at the bottom of the screen.
Dior's approach to augmented reality is to capitalize on how people are using social platforms like Instagram, moving past physical makeup
in a world where social media is creating a new form
of 'homoinstagramus' beauty.
The colors featured in the face filter are that of the brand's 2020 Holiday Makeup Collection.
Disney has also jumped on the latest retail social media trend
with its virtual makeup-
try on experience exclusively
on YouTube.
As part of its promotion for its film,
"Maleficent: Mistress of Evil,"
users have the chance to "transform" themselves into the Disney villain Maleficent
while watching a makeup tutorial done by makeup artist Promise Phan,
a user with almost 6 million subscribers.
Disney aims to reach younger audiences who are tuned into online tutorials
and more likely to watch video content on their mobile phones than traditional TV.
The cosmetics and beauty industry is constantly evolving, and these two examples show how brands are using social media to engage with their audiences in new and exciting ways.
