The cosmetics and beauty industry is one of the most competitive spaces for brands in the retail industry. With a sea of competitors and new, viral brands emerging, standing out is critical.

Gone are the days when traditional marketing ad campaigns were the only way to drive customers to the beauty counter.

Today, social media is a driving force in marketing and engaging consumers in the beauty/cosmetics space.

As established brands face growing competition from buzzworthy “Instagram” brands, embracing new technology and social media to reach new customers is a tactic that can’t be overlooked.

In this blog post, we take a deep dive into beauty brands that are successfully leveraging social media to engage consumers, helping you get a head start on where to begin. Let’s explore some beauty retail social media trends.

Social media is transforming the beauty industry. Did you know that consumers are nearly 41% more likely to find a new brand or product from an ad they see on social media, and 47% more likely from updates on a brand's social media page?

Additional findings from a report by GlobalWebIndex note that 37% of beauty buyers find out about new products from ads they’ve seen on social media, while 33% find out from comments or recommendations shared on social.“Beauty buyers clearly enjoy engaging with brands on social media — even more so than the average internet user,” notes GlobalWebIndex.

“Around 1 in 5 asked questions to brands on social media last month, and a similar number shared a brand’s post.”So, why has

social media been so resonant in the beauty/cosmetics industry?

Social media is highly accessible,

and the makeup industry’s visibility is at an all-time high.

YouTube makeup vloggers are hitting new levels of prominence, more and more celebrities are pushing out their own makeup lines,

and indie brands are gaining viral traction like never before.

This has ushered in a wave of retail social media trends that are changing the game for beauty brands.

The cosmetics and beauty industry is one of the most competitive spaces for brands in the retail industry.

With a sea of competitors and new, viral brands emerging, standing out is critical.

Gone are the days when traditional marketing ad campaigns were the only way to drive customers to the beauty counter.

Today, social media is a driving force in marketing and engaging consumers in the beauty/cosmetics space.

As established brands face growing competition from buzzworthy “Instagram” brands, embracing new technology and social media to reach new customers is a tactic

that can’t be overlooked.

In this blog post, we take a deep dive into beauty brands that are successfully leveraging social media

to engage consumers, helping you get a head start on where to begin. Let’s explore some beauty retail social media trends.

Social media is transforming the beauty industry.

Did you know that consumers are nearly 41% more likely to find a new brand or product from an ad they see on social media, and 47% more likely from updates on a brand's social media page?

Additional findings from a report by GlobalWebIndex note that 37% of beauty buyers find out about new products from ads they’ve seen on social media, while 33% find out from comments or recommendations shared on social.

“Beauty buyers clearly enjoy engaging with brands on social media — even more so than the average internet user,”

notes GlobalWebIndex.

“Around 1 in 5 asked questions to brands on social media last month, and a similar number shared a brand’s post.

”So, why has social media been so resonant in the beauty/cosmetics industry?

Social media is highly accessible,

and the makeup industry’s visibility

is at an all-time high.

YouTube makeup vloggers are hitting new levels of prominence,

more and more celebrities are pushing out their own makeup lines, and indie brands are gaining viral traction like never before.

This has ushered in a wave of retail social media trends that are changing the game for beauty brands.