Google receives 82% of its revenue and most of its profit from advertising.
Alphabet has emerged among tech firms as the global leader in artificial intelligence, self-driving cars, and quantum computing. Waymo, Alphabet's self-driving car subsidiary, is considered to be the leader in autonomous vehicle technology and was the first self-driving company to offer a publicly available robo-taxi service in 2021.
Amazon Web Services made up 59% of Amazon's profit in 2020, and more than half of the company's profit every year since 2014. Following the development of EC2 by Amazon in 2006, Google and Microsoft followed in 2008 with Google App Engine (expanded to Google Cloud Platform since 2011) and Windows Azure (Microsoft Azure since 2010).
After crossing above $1 trillion in market capitalization during trading hours once in September 2018 and once in January 2020, Amazon closed above $1 trillion in market capitalization for the first time in April 2020. In November 2022, Amazon fell below $1 trillion in market capitalization, as part of a 51% decline in the company stock from an approximately $1.7 trillion market capitalization to begin the year to an approximately $834 billion market capitalization to end the year. By May 2023, Amazon stock recovered and recrossed the $1 trillion market valuation threshold.
In August 2018, Apple became the first publicly traded U.S. company in history to reach $1 trillion in market capitalization, and in August 2020, became the first publicly traded U.S. company in history to reach $2 trillion in market capitalization. In January 2022, Apple became the first publicly traded company in the United States to reach $3 trillion in market capitalization during trading hours. In January 2023, Apple fell below $2 trillion in market capitalization. In June 2023, Apple closed above $3 trillion in market capitalization for the first time and closed again above $3 trillion the following December.
Facebook acquired Oculus in 2014, entering the virtual reality market.
After closing with a $1 trillion market capitalization for the first time in June 2021 as Facebook, Meta Platforms finished 2021 below the $1 trillion market cap. In February 2022, Meta Platforms fell to less than $600 billion in market capitalization (including setting a new record for the largest one-day drop in U.S. stock market history of $232 billion on February 3),
and fell further to $270 billion in market capitalization in October 2022 and was no longer within the top 20 publicly traded U.S. companies. In January 2024, Meta Platforms recrossed $1 trillion in market capitalization during trading hours.
In April 2019, Microsoft reached $1 trillion in market capitalization for the first time. In June 2021, Microsoft crossed $2 trillion in market capitalization for the first time, and beginning in October 2021, briefly surpassed Apple as the most valuable publicly traded company in the world before finishing the year at $2.5 trillion in market capitalization and second to Apple. After its stock price fell for most of the year, Microsoft finished 2022 below $2 trillion in market capitalization. By May 2023, Microsoft stock recovered and recrossed the $2 trillion market valuation threshold.[64] In January 2024, Microsoft surpassed Apple during trading hours as the largest U.S. company by market capitalization before giving up the gains before close, and crossed $3 trillion in market capitalization during trading hours.
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