Big Four
Alphabet, Amazon, Meta, and Apple are commonly referred to as the Big Four. They have also been referred to as "The Four", the "Gang of Four", and the "Four Horsemen".
They were known as GAFA before Facebook changed its name to Meta in 2021.
Former Google CEO Eric Schmidt, author Phil Simon, and NYU professor Scott Galloway have each grouped these four companies together based on their significant impact on social change through their dominant role in online activity.
This distinguishes them from the other large tech companies such as Microsoft and IBM, according to Simon and Galloway.
In 2011, Eric Schmidt excluded Microsoft from the group, stating that "Microsoft is not driving the consumer revolution in the minds of the consumers."
Big Five
