Beauty "Influencers"

Fashion design terms

• A fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
• A technical designer works with the design team and the factories overseas to ensure correct garment construction, appropriate fabric choices and a good fit. The technical designer fits the garment samples on a fit model, and decides which fit and construction changes to make before mass-producing the garment.
• A pattern maker (also referred as pattern master or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using a CAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
• A tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
• A textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school.
• A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion, and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
• A fashion buyer selects and buys the mix of clothing available in retail shops, department stores, and chain stores. Most fashion buyers are trained in business and/or fashion studies.
• A seamstress sews ready-to-wear or mass-produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
• A dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
• A fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
• A model wears and displays clothes at fashion shows and in photographs.
• A fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
• A fashion journalist writes fashion articles describing the garments presented or fashion trends, for magazines or newspapers.
• A fashion photographer produces photographs about garments and other fashion items along with models and stylists for magazines or advertising agencies.

Mass market

Currently, the fashion industry relies more on mass-market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machines. The end product can, therefore, be sold much more cheaply.

There is a type of design called "kutch" originated from the German word kitschig, meaning "trashy" or "not aesthetically pleasing". Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion".

Fashion industry

Men pulling carts of women's clothing in Garment District, New York, 1955

Fashion today is a global industry, and most major countries have a fashion industry. Seven countries have established an international reputation in fashion: the United States, France, Italy, United Kingdom, Japan, Germany and Belgium. The "big four" fashion capitals of the fashion industry are New York City, Paris, Milan, and London.

United States

Fashion show at a fashion designing college, US, 2015

The United States is home to the largest, wealthiest, and most multi-faceted fashion industry. Most fashion houses in the United States are based in New York City, with a high concentration centered in the Garment District neighborhood. On the US west coast, there is also to a lesser extent a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. Miami has also emerged as a new fashion hub, especially in regards to swimwear and other beach-oriented fashion. A semi-annual event held every February and September, New York Fashion Week is the oldest of the four major fashion weeks held throughout the world. Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world. There are numerous fashion magazines published in the United States and distributed to a global readership. Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.

American fashion design is highly diverse, reflecting the enormous ethnic diversity of the population, but is largely dominated by a clean-cut, urban, hip aesthetic, and often favors a more casual style, reflecting the athletic, health-conscious lifestyles of the suburban and urban middle classes. The annual Met Gala ceremony in Manhattan is widely regarded as the world's most prestigious haute couture fashion event and is a venue where fashion designers and their creations are celebrated. Social media is also a place where fashion is presented most often. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, Snapchat, Twitter and other platforms are also used. In New York, the LGBT fashion design community contributes very significantly to promulgating fashion trends, and drag celebrities have developed a profound influence upon New York Fashion Week.

Prominent American brands and designers include Calvin Klein, Ralph Lauren, Coach, Nike, Vans, Marc Jacobs, Tommy Hilfiger, DKNY, Tom Ford, Caswell-Massey, Michael Kors, Levi Strauss and Co., Estée Lauder, Revlon, Kate Spade, Alexander Wang, Vera Wang, Victoria’s Secret, Tiffany and Co., Converse, Oscar de la Renta, John Varvatos, Anna Sui, Prabal Gurung, Bill Blass, Halston, Carhartt, Brooks Brothers, Stuart Weitzman, Diane von Furstenberg, J. Crew, American Eagle Outfitters, Steve Madden, Abercrombie and Fitch, Juicy Couture, Thom Browne, Guess, Supreme, and The Timberland Company.

Belgium

In the late 1980s and early 1990s, Belgian fashion designers brought a new fashion image that mixed East and West, and brought a highly individualised, personal vision on fashion. Well known Belgian designers are the Antwerp Six: Ann Demeulemeester, Dries Van Noten, Dirk Bikkembergs, Dirk Van Saene, Walter Van Beirendonck and Marina Yee, as well as Maison Martin Margiela, Raf Simons, Kris Van Assche, Bruno Pieters, Anthony Vaccarello.

United Kingdom

London has long been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style a unique, bohemian aesthetic. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain. Well-known British designers include Thomas Burberry, Alfred Dunhill, Paul Smith, Vivienne Westwood, Stella McCartney, John Galliano, John Richmond, Alexander McQueen, Matthew Williamson, Gareth Pugh, and Hussein Chalayan.

France

Chanel Haute Couture Fall-Winter 2011–2012 Fashion Show

Most French fashion houses are in Paris, which is the capital of French fashion. Traditionally, French fashion is chic and stylish, defined by its sophistication, cut, and smart accessories. French fashion is internationally acclaimed.

Spain

Madrid and Barcelona are the main fashion centers in Spain. Spanish fashion is often more conservative and traditional but also more 'timeless' than other fashion cultures. Spaniards are known not to take great risks when dressing. Nonetheless, many are the fashion brands and designers coming from Spain.

The most notable luxury houses are Loewe and Balenciaga. Famous designers include Manolo Blahnik, Elio Berhanyer, Cristóbal Balenciaga, Paco Rabanne, Adolfo Domínguez, Manuel Pertegaz, Jesús del Pozo, Felipe Varela and Agatha Ruiz de la Prada.

Spain is also home to large fashion brands such as Zara, Massimo Dutti, Bershka, Pull&Bear, Mango, Desigual, Pepe Jeans and Camper.

Germany

Berlin is the centre of fashion in Germany (prominently displayed at Berlin Fashion Week), while Düsseldorf holds Europe's largest fashion trade fairs with Igedo. Other important centres of the scene are Munich, Hamburg, and Cologne. German fashion is known for its elegant lines as well as unconventional young designs and the great variety of styles.

Italy

Red carpet fashion: Italian actors Gabriel Garko and Laura Torrisi wearing designer formal wear at Venice Film Festival, 2009

Milan is Italy's fashion capital. Most of the older Italian couturiers are in Rome. However, Milan and Florence are the Italian fashion capitals, and it is the exhibition venue for their collections. Italian fashion features casual and glamorous elegance. In Italy Milan Fashion week takes places twices a week in February and September. Milan Fashion week puts fashion in the spotlight and celebrates it in the heart of Milan with fashion lovers, buyers and media.[22]

Japan

Most Japanese fashion houses are in Tokyo. The Japanese look is loose and unstructured (often resulting from complicated cutting), colours tend to the sombre and subtle, and richly textured fabrics. Famous Japanese designers include Kenzo Takada, Issey Miyake, Yohji Yamamoto and Rei Kawakubo.

China

Hong Kong clothing brand Shanghai Tang's design concept is inspired by Chinese clothing and set out to rejuvenate Chinese fashion of the 1920s and 30s, with a modern twist of the 21st century and its usage of bright colours.

Soviet Union

Fashion in the Soviet Union largely followed general trends of the Western world. However, the state's socialist ideology consistently moderated and influenced these trends. In addition, shortages of consumer goods meant that the general public did not have ready access to pre-made fashion.

Switzerland

Most of the Swiss fashion houses are in Zürich. The Swiss look is casual elegant and luxurious with a slight touch of quirkiness. Additionally, it has been greatly influenced by the dance club scene.

Mexico

In the development of Mexican indigenous dress, the fabrication was determined by the materials and resources that are available in specific regions, impacting the "fabric, shape and construction of a people's clothing". Textiles were created from plant fibers including cotton and agave. Class status differentiated what fabric was worn. Mexican dress was influenced by geometric shapes to create the silhouettes. Huipil a blouse characterized by a "loose, sleeveless tunic made of two or three joined webs of cloth sewn lengthwise"[26] is an important historical garment, often seen today. After the Spanish Conquest, traditional Mexican clothing shifted to take a Spanish resemblance.

Mexican indigenous groups rely on specific embroidery and colors to differentiate themselves from each other.

Mexican Pink is a significant color to the identity of Mexican art and design and general spirit. The term "Rosa Mexicano" as described by Ramón Valdiosera was established by prominent figures such as Dolores del Río and designer Ramón Val in New York.

When newspapers and magazines such as El Imparcial and El Mundo Ilustrado circulated in Mexico, became a significant movement, as it informed the large cities, such as Mexico City, of European fashions. This encouraged the founding of department stores, changing the existent pace of fashion. With access to European fashion and dress, those with high social status relied on adopting those elements to distinguish themselves from the rest. Juana Catarina Romero was a successful entrepreneur and pioneer in this movement.

Ready-to-wear (prêt-à-porter)

Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.

Half-way garments are an alternative to ready-to-wear, "off-the-peg", or prêt-à-porter fashion. Half-way garments are intentionally unfinished pieces of clothing that encourages co-design between the "primary designer" of the garment, and what would usually be considered, the passive "consumer". This differs from ready-to-wear fashion, as the consumer is able to participate in the process of making and co-designing their clothing. During the Make{able} workshop, Hirscher and Niinimaki found that personal involvement in the garment-making process created a meaningful "narrative" for the user, which established a person-product attachment and increased the sentimental value of the final product.

Otto von Busch also explores half-way garments and fashion co-design in his thesis, "Fashion-able, Hacktivism and engaged Fashion Design"

References

1. ^ McKay, Dawn Rosenberg. "What Does a Fashion Designer Do?". the balance careers.
2. ^ Sterlacci, Francesca. "What Is a Fashion Designer?". Love to Know.
3. ^ Hebrero, Miguel (2015-10-15). Fashion Buying and Merchandising: From mass-market to luxury retail. Printed in the USA: CreateSpace. ISBN 9781517632946.
4. ^ "fashion industry | Design, Fashion Shows, Marketing, & Facts". Encyclopedia Britannica. Retrieved 2020-10-14.

Designing a garment

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form, another term for mannequin. Some designers work along with certain apps that can help connect all ideas together and expand their thoughts on a design. When a designer is completely satisfied with the fit of the toile (or muslin), they will consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computer program. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit. Fashion design is expressive, the designers create art that may be functional or non-functional.