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organizing your workspace, or setting up a comfortable and inspiring workspace.Take care of yourself: Make sure you are taking care of your physical and emotional well-being. Eat well, exercise regularly, get enough sleep, and take breaks when you need them. When you are feeling healthy and energized, it can be easier to stay motivated.Celebrate small wins: Recognize and celebrate your progress, no matter how small. This can help you stay motivated and keep you moving forward towards your bigger goals.Seek support: If you are struggling to stay motivated, consider seeking support from friends, family, or a professional. Sometimes, having someone to talk to and provide encouragement can make a big difference.

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How to Compete as a Brick and Mortar Business in the Age of Amazon

The Age of Amazon

How to Compete as a Brick and Mortar Business in the Age of Amazon


Small Business News

Small Business News » Blog News » How to Compete as a Brick and Mortar Business in the Age of Amazon

There’s no denying that Amazon is ruling the roost right now in the retail sector.


Amazon Isn’t Going Anywhere

In June 2006, Standard & Poor launched the S&P Retail Sector ETF, using the ticker symbol XRT. This ETF is used as a sort of barometer for tracking and gauging the health of the nation’s retail sector over time. While it does include some ecommerce businesses in the fund, XRT is predominantly comprised of brick and mortar retailers.

Any educated, data-driven conversation on brick and mortar business in the U.S. should involve an examination of XRT. Keeping this in mind, what does it currently say about physical retailers in a marketplace that appears to be dominated by ecommerce?

“It’s highly unlikely the brick and mortar retail model will completely disappear. However, based on the recent price performance of XRT, these companies will need to undergo some drastic changes in order to compete with the likes of Amazon,” Mark Soberman writes for NetPicks ETF Investor. “Without question, major disruptions are occurring within the retail industry. Not everyone will survive.”

While the future isn’t exactly bright for brick and mortar, Soberman’s words are laced with optimism for those willing to identify disruptions and adjust in accordance with new changes and developments.

As Boston Retail Partner’s Ken Morris says, “Brick-and-mortar isn’t dead, it’s evolving.” In his opinion, “Stores are no longer stores, they are distribution points for products.”

If you want proof that brick and mortar retail isn’t going to vanish, look no further than what Amazon has been doing over the past couple of years. Despite being the king of ecommerce, Jeff Bezos and crew have actually started launching physical stores in select markets like Seattle, Portland, San Diego and Boston. They’ve also launched Amazon Go — an upscale convenience store that requires no checkout — in Seattle (and have plans for more locations across the country).

It’s also hard to ignore the fact that Apple has found great success with its retail locations, despite generating most of its revenue via ecommerce. In fact, Apple stores have been one of the driving factors in the company’s growth over the past few years.

What does all of this mean? Clearly Amazon and other ecommerce sites are dominating the retail landscape, but there still appear to be prime opportunities for entrepreneurs and businesses that are willing to do what it takes to compete.

The question is, how do traditional brick and mortar companies remain competitive in a rapidly evolving marketplace where trends come and go?

However, just because the ecommerce giant owns the lion’s share of the market, doesn’t mean brick and mortar is obsolete. For proactive retailers, there are plenty of ways to stay relevant.

There’s no denying that Amazon is ruling the roost right now in the retail sector. However, just because the ecommerce giant owns the lion’s share of the market, doesn’t mean brick and mortar is obsolete. For proactive retailers, there are plenty of ways to stay relevant.