Dengarden - Home and Garden

Inspiration, Comfort, Upkeep, and Repair. Because Happy Home + Happy Garden = Happy You!

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Dengarden

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Dengarden is an online magazine, with approximately 1,400,000 visitors per week, that focuses on all topics related to the home and garden. We publish user-generated content from freelance writers all over the world. Whether the topic is pragmatic or aesthetic—a handy how-to, a DIY decor project, a trend update, or a review—we want to hear from you.

Our authors adhere to our parent company HubPages’s Editorial Policy, but also try to fulfill the additional wishes described below.

What are we hoping to see?

• Topics that are out of the ordinary. We’ve seen many articles about how to clean a pool, but we haven’t read enough about how to turn a swimming pool into a tropical garden (or a frog pond or a bomb shelter, or even convert it to saltwater). The only way to know what subjects have already been exhausted is to search your topic on the site. If you don't see many articles on that theme, or you think you can do better, then we want to see it.

• Articles that go into detail about a topic you’re enthusiastic about. Share your passion and insider information on a subject (and hopefully your original and high quality photos)!

• Great photos! Readers come to Dengarden hoping to find helpful, artistic, and inspiring photos and other media. Especially for articles that describe a DIY project or enumerate the steps of a DIY fix, we want illustrations as a visual guide.

• Writing that is clear, polished, engaging, well-researched, thorough, and carefully organized. Although we do have editors to help you (for free!), your submission should be as good as you can make it.

We’d prefer not to see…

• Topics that have already been thoroughly covered on Dengarden,

• Articles on subjects you have little or no firsthand experience in, including products you haven’t used (unless it’s an idea article, like 30 Ways to Make a Small House Look Larger),

• Unedited writing that is awkward, disorganized, long-winded, or has poor grammar or punctuation,

• Articles without good photos or with stock, blurry, pixelated images, clipart, or illustrations that are only tenuously related to the topic, and

• Things that were not written with passion, for the benefit of the reader, but rather seem aimed at selling something.

FAQs:

Q: Are writers paid to write for Dengarden?

A: Writers earn through online advertising (Google AdSense and the HubPages Ad Program) and/or affiliate referrals (displayed in the form of Amazon links). Read more about revenue sharing here.

Q: Who retains the copyright?

A: The content is entirely yours. We simply provide the technology to support it.

Q: What if my writing is not perfect?

A: We have a team of editors to help, at no cost to you. It’s our mission to help our authors maximize the readability of their articles.

Q: What if I don’t have any great photos for my article?

A: If your pictures are blurry but they demonstrate that you did in fact do the project you describe, we still want to see your article.

Q: Can I publish stuff from my blog/website on Dengarden?

A: We want original content, so if you’ve already posted your article elsewhere, please don’t submit it here.

Q: What if my article is not quite good enough for Dengarden?

A: Authors sign up on HubPages.com and pass a quality assessment there before being published. Only home and garden articles that are of the highest quality will move from HubPages to Dengarden. In other words, if the article is not appropriate for Dengarden, it will remain published on HubPages.

Here are some examples of articles on Dengarden that exhibit the type of high-quality work we wish to see on the site:

EXAMPLE ARTICLES

• 

  A Pocket Guide to Mid-Century Modern Style

  by lindacee19

• 

  RTA Cabinet Reviews: Ready-to-Assemble vs. Home Depot

  by Virginia Kearney13

• 

  How to Convert a Shed Into a Sauna

  by Chris Mills35

• 

  DIY Decorating - Staining Wood with Vinegar

  by Heather Rode28

A quick note: All of the HubPages network sites are a blending of professional editing and writers like you.

If you are intrigued by our community and would like to write for Dengarden, we’d love to have you! In order to set up an account to begin writing, please sign up on HubPages. Articles are initially written on our parent platform and then, if they are high enough quality, moved to one of our network sites like Dengarden.

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HubPages attracts more than 35 million visitors a month through its 27 domains. Close to 70 percent of that traffic is now on mobile, Edmondson said.

The business has stabilized since 2016, when HubPages narrowed its focus to those 27 particular subjects and committed to obtaining premium content that could be edited by in-house professionals.

In previous years, HubPages' success was tied to Google and fluctuated based on whatever the web giant did with its search engine. For example, in May 2015, HubPages saw its traffic plunge 22 percent in one week after Google suddenly lowered the visibility of how-to sites. Like with most of Google's algorithm changes, there was no warning and no explanation.

"Imagine how hard it is to run a business when you see 22 percent of your traffic evaporate overnight," Edmondson told CNBC for a story about that change, which was dubbed "Phantom 2" by one analyst.

It was just the latest in a series of hits that HubPages had faced over the years. Building an independent online media company has mostly been a losing model, as ad dollars have concentrated in the hands of the giant internet and entertainment businesses.

HubPages was able to raise venture money in 2007 and 2008, and then never again.

Far from taking a breather, Edmondson is now likely to be working even harder. The company has performance targets it has to meet for him to maximize his pay, and he also wants to do what he can to help Maven's stock.

As an OTC company, Maven shares are highly volatile and thinly traded. After the announcement on Friday, the stock jumped as much as 32 percent to $2.57, before closing up 6.6 percent at $1.95.

Maven CEO James Heckman knows the internet ad and content market, having previously served as the chief media strategist at Yahoo and chief strategy officer at Fox Interactive Media. He said that Maven's goal is to build a publishing business that's not beholden to the Google-Facebook duopoly. That requires acquiring premium content sites with a technology platform that allows advertisers to promote across the network.

"Paul and I are aligned because we both agree that mom-and-pop or small publishers no longer have a sustainable business," Heckman said in an interview. "It's over."

Ari LevySenior Tech Reporter

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Silicon Valley celebrates the massive exits and the brilliant entrepreneurs behind them. There's Facebook's Mark Zuckerberg, Snap's Evan Spiegel, Salesforce's Marc Benioff and Twitter's Evan Williams, just to name a few.

But the overwhelming majority of start-up founders are a lot more like Paul Edmondson than any of the aforementioned celebrities.

Edmondson poured 12 years of money, sweat and tears into HubPages. He raised $8 million from venture capitalists in the early days before hitting a wall — and then another wall — and then falling out of favor with tech's financiers.

On Friday morning, Edmondson finally got his exit. HubPages, a collection of websites that cover topics ranging from pets and cars to healthy living, was acquired by a Seattle-based content company named Maven, which has a market value below $70 million and a stock that trades over-the-counter (OTC).

Terms of the deal weren't fully disclosed, but the general structure calls for HubPages' investors to get $5 million and for company founders and employees to receive a combination of cash and shares that could be worth another $10 million to $15 million, based on performance metrics and stock appreciation over the next three years.

Existential threats

The story didn't get any pickup, not even from the reliable tech blogs. Edmondson called to tell me about the deal, not so much because he wanted a story, but because we've spoken many times in recent years about the deep existential challenges that companies like his face in a world where so much traffic comes from Google search.

Edmondson was excited because he'd found a home for himself and his 32 employees (including eight that start on Monday) and he's giving them a chance to own stock with potential upside.

"When you're trapped inside small private companies, you don't have a way for you or your employees to get liquid," Edmondson said. He added that he's been paying himself a "below-market salary."

Edmondson's team will double the size of Maven, which similarly operates a network of websites on topics from chocolate to economics. Both companies have been trying to build a business that can survive without reliance on Google and Facebook, which control about two-thirds of the U.S. digital ad market, according to eMarketer.

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