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From the Inside Flap

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

• Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
• Set up competitive affiliate program terms
• Launch the program and recruit affiliates into it
• Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
• Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
• Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Twenty-five ready-made affiliate program promotion ideas
• Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."—Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."—Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."—Alicia Navarro, cofounder and CEO, Skimlinks

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

• Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
• Set up competitive affiliate program terms
• Launch the program and recruit affiliates into it
• Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
• Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
• Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Twenty-five ready-made affiliate program promotion ideas
• Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."―Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."―Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."―Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."―Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."―Alicia Navarro, cofounder and CEO, Skimlinks

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Rick

1.0 out of 5 stars Out-dated content!

Reviewed in the United States on September 7, 2020

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While the book contains some good information, it was published in 2011 and has not been updated since. Marketing is about relevancy and understanding the ever changing world of the consumer, trends, tactics, technology, etc. - why in the world would you not update the abundance of statistics, examples, and "lists" contained in this book ? You can find much more current and relevant information about this ever changing topic online. So no, I cannot recommend this book until an much more current "2nd Edition" is available.

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Carpeperdiem

5.0 out of 5 stars Do not even think of launching your program without reading this book!!!

Reviewed in the United States on August 23, 2013

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I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.

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Joe

5.0 out of 5 stars The Holy Grail of Affiliate Marketing

Reviewed in the United States on May 21, 2019

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Despite being written almost 8 years ago, this is still the BEST guide to Affiliate Program Management you will find today. It's definitely a niche job, and Geno is the most influential and veteran thought leader in this niche market. Some of the book may be outdated, but the fundamentals remain. It is absolutely ESSENTIAL for anyone to read that is running an affiliate program. Follow his Blog for more up to date strategies and trends!

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Robert E. Paletz

5.0 out of 5 stars Highly Effective Management Tools for Marketers

Reviewed in the United States on March 10, 2016

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In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.

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Lou

5.0 out of 5 stars An Affiliate Marketing Must Read

Reviewed in the United States on November 25, 2011

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Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.Other than that, this is a book that is destined to become a staple read in the industry - a classic.

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Casey

5.0 out of 5 stars A must read for Affiliate Marketing

Reviewed in the United States on December 20, 2017

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I'm new to Affiliate Marketing, this book is teaching me things that I would have otherwise failed at and learned the hard way

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Amazon Customer

5.0 out of 5 stars A must read for Affiliate Marketing Professionals

Reviewed in the United Kingdom on March 3, 2016

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I'm just after completing Affiliate Programme Management: An Hour a Day and I must say it's absolutely fantastic. I'm an Affiliate Marketer and this really gives a thorough insight into both sides of the fence. This book sets the standards for both Affiliate Marketers and Affiliate Managers and identifies elements within the affiliate process that should be respected on both sides.As an affiliate I want to understand programme managers and how they work with affiliates, likewise a good programme manager wants to understand its affiliates and what drives them, in order to have a successful outcome for all. I laugh with excitement by saying this, but this book gives all the tips! It's helped me identify what to look for when choosing affiliate programmes and flags certain terms and conditions in which to stay clear. From an Affiliate Managers perspective it provides detailed insight on what managers require from affiliates and conditions that should be met in order to be accepted on Affiliate programmes.Top marks to the Author Evgenii Prussakov as this is a must read for all involved in Affiliate Marketing. There’s a bible for every industry and this ticks the boxes for affiliate Marketing. This book won’t be leaving my side any time soon!

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Mr. Andrew Crowther

5.0 out of 5 stars 100% incremental knowledge

Reviewed in the United Kingdom on December 18, 2012

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Geno's book should appeal to all parties, from the mildly curious right through to the experienced affiliate programme manager; both client and agency side. The content of the book is extremely well structured, delivering step by step guides and handy hints and tips in regards to subjects such as how to set-up the foundations of an affiliate programme (from commission levels to writing a killer programme description), how to motivate/activate affiliates and how to ensure that you can both identify and prohibit 'parasitic' affiliate behaviour.As an experienced affiliate programme manager I found the book to be a resource which both refreshed my current knowledge and gave a new angle on such subjects as affiliate compliance and motivation. I especially found the sections on compiling terms and conditions around an advertisers trademark policy (Chapter 9) and affiliate motivation (Chapter 14) of particular interest.In addition to the content within the book, Geno also recommends numerous other sources which include tools and technologies to use, forums you should consider utilising and affiliate industry events to attend throughout the US, UK and Europe.In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found.

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Jason Hulott

5.0 out of 5 stars Manage an affiliate programme? Then this book should be on your desk at all times!

Reviewed in the United Kingdom on February 13, 2014

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I bought this book a while ago now and forgot to post a review. This book is ideal for anyone who is running a programme, either inhouse or on a network, or both. It is like an aladdins cave of useful information - I refer to it constantly to help grow and manage programmes. There are very few books on this topic - once you have this one, you dont need any others. Maybe this is why other people havent written one - this is the book they would want to write.It can help the new manager get up and running easily but also has a lot of tricks up its sleeve for the more advanced manager. It will help with launch, recruitment, retention, communication and most importantly growth! This book will pay for itself the first time you read it!

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MR A GAMMACK

5.0 out of 5 stars Fantastic Practical Information

Reviewed in the United Kingdom on October 24, 2013

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This book really is a comprehensive guide to Affiliate Management. It is clear from the start that Geno knows what he is talking about when it comes to Affiliate Management. The book guides the reader with advice from set up through to management of the program.For me, this book has been the perfect reference to make sure my program is being managed in the most effective way.I first read the book 6 months ago and today I am still referencing it on a weekly basis

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Rosanna

5.0 out of 5 stars Great book for the noob and great ideas even for the experienced

Reviewed in the United Kingdom on January 9, 2014

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I bought this book for my Affiliate Marketing team and it is appreciated and read a lot by them. We use it to read up on specific ideas/ topics but I imagine it very useful for someone who has just started their own online shop/ website and wants a practical guide on how to create a successful affiliate program.

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