Lead generation

is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. A

7 KB (825 words) - 18:10, 5 October 2021

Marketing automation

moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities

10 KB (1,103 words) - 10:50, 24 September 2021

Affiliate marketing (section Click to reveal)

Service Agreement, ShareASale.com, retrieved June 26, 2007 April 20, 2007, AdWare Class Action Lawsuit against - ValueClick, Commission Junction and beFree

44 KB (5,343 words) - 14:38, 3 August 2021

Google Analytics

arrived at the site by clicking on a link tagged with UTM parameters (Urchin Tracking Module) such as: https://www.example.com/page

31 KB (2,985 words) - 17:32, 22 October 2021

Content marketing

including click-through-rates at each stage of the conversion funnel Time spent on the page Re-engagement (i.e., % of returning visitors) Click-through

24 KB (2,701 words) - 23:57, 10 September 2021