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marketing strategy:1. Take advantage of increased opportunity.

With many shoppers wary of brick-and-mortar visits due to concerns over exposure to Covid-19

or too unpredictable product availability, shopping has been shifting online in record numbers.

With so much buying shifting to Amazon, it’s a perfect time to increase your product catalog online.

Take the time to create detailed and optimized listings for your products,

and be diligent about getting new products listed quickly.

If you’re going to be new to Amazon,

get a full product catalog up quickly, rather than trickling out listings one by one over a longer period of time.

2. Provide strong products and customer service.

Not only are the numbers of shoppers online increasing, but also the behavior of the shopper is becoming more deliberate.

It’s never been more important to be able to compete with other brands

and sellers in your space on a customer service level

and to have solid and positive reviews from buyers.

3. Be flexible and patient.

No matter how much you prepare for hiccups, they are going to occur

in a world where a pandemic is causing volatility in so many areas.

You are going to feel frustrated

with delays or breakdowns in communication. Your customers may feel frustrated by the same.

It’s important to remain patient, especially with customers, and to keep a friendly and open discourse with them. Be proactive about announcing delays.

Be more flexible with returns, and keep your customers informed at all points in the sales funnel and after.

The pandemic won’t last forever, but 2020 is seeing a shift in buying habits online

that is going to have a long-lasting impact. The brands that can best take advantage of this shifting market will see the greatest potential for growth in coming years.

Three Amazon Marketing Strategies For 2020Forbes

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1. Take advantage of increased opportunity.

2. Provide strong products and customer service.

3. Be flexible and patient.buying habits online that is going to have a long-lasting impact.growth in coming years.Three Amazon Marketing Strategies For 2020ForbesStay Safe!