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Barbie® and a team of neuroscientists from Cardiff University have released groundbreaking findings from a new study that explores the positive impact of doll play on children. For the first time, neuroscience was used to investigate the effects of doll play on children's brain development, revealing that playing with dolls activates brain regions that allow children to develop empathy and social information processing skills, even when playing alone. The study, conducted by Cardiff University's Centre for Human Developmental Science, utilized neuroimaging technology to provide the first indications of the benefits of doll play at a brain level. The team monitored the brain activity of 33 children between the ages of 4 and 8 as they played with a range of Barbie dolls. The results showed that the posterior superior temporal sulcus (pSTS), a region of the brain associated with social information processing such as empathy, was activated even when the child was playing alone. These benefits of solo doll play were found to be equal for both boys and girls. "This is a completely new finding," said the lead researcher. "We use this area of the brain when we think about other people, especially when we think about another person's thoughts or feelings. Dolls encourage children to create their own little imaginary worlds, which in turn encourages them to think about other people and how they might interact with each other. This research shows that playing with dolls helps children rehearse some of the social skills they will need in later life." The study's findings have significant implications for parents and educators. Parents are more likely to encourage their child to play with a toy if they know it has been proven to help their child develop social and emotional skills, like empathy. Educators can also use these findings to inform their teaching practices and incorporate doll play into their curriculum. Barbie® and the team of neuroscientists hope that these findings will encourage parents and educators to recognize the importance of doll play in children's development. "We've always known that doll play has a positive impact on children,

"Unlocking the Potential of Doll Play: Enhancing Social Skills and Empathy in Children." Our mission is to empower children to reach their full potential, and we are thrilled to offer dolls that promote skills that are essential for their emotional, academic, and social success. Through our resources for parents, caregivers, and children, we aim to assist them in enhancing and applying their social processing skills. Recent scientific findings from Cardiff University and Barbie have shed light on the extraordinary benefits of doll play, particularly in today's world where social interaction is limited. The study shows that children who develop empathy and social skills early in life tend to perform better academically, stay in school longer, and make healthier choices overall. Empathetic children are also more likely to stand up for a child being bullied and try to resolve conflicts. It is remarkable to know that playing with dolls like Barbie can help children develop these skills, making it a valuable tool for parents. The study, titled "Exploring the Benefits of Doll Play through Neuroscience," is published in Frontiers in Human Neuroscience. While this study is a significant step towards understanding the positive impact of doll play, further research is required to build on these initial findings. In conclusion, we believe that doll play is an effective way to prepare children for the future by nurturing social skills like empathy. We are proud to offer dolls that encourage these skills and provide resources to help children develop them. Let's unlock the potential of doll play and empower our children to reach their full potential.