Business Marketing Strategies - REVIEWS 2022
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https://en.wikipedia.org/wiki/Graphic_design
Strategy
Strategy is becoming more and more essential to effective graphic design. The main distinction between graphic design and art is that graphic design solves a problem as well as being aesthetically pleasing. This balance is where strategy comes in. It is important for a graphic designer to understand their clients' needs, as well as the needs of the people who will be interacting with the design. It is the designer's job to combine business and creative objectives to elevate the design beyond purely aesthetic means.
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https://en.wikipedia.org/wiki/Graphic_design
Tools

The method of presentation (e.g. Arrangements, style, medium) is important to the design. The development and presentation tools can change how an audience perceives a project. The image or layout is produced using traditional media and guides, or digital image editing tools on computers. Tools in computer graphics often take on traditional names such as "scissors" or "pen". Some graphic design tools such as a grid are used in both traditional and digital form.

In the mid-1980s desktop publishing and graphic art software applications introduced computer image manipulation and creation capabilities that had previously been manually executed. Computers enabled designers to instantly see the effects of layout or typographic changes, and to simulate the effects of traditional media. Traditional tools such as pencils can be useful even when computers are used for finalization; a designer or art director may sketch numerous concepts as part of the creative process. Styluses can be used with tablet computers to capture hand drawings digitally.[
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https://en.wikipedia.org/wiki/Graphic_design
Computers and software

Designers disagree whether computers enhance the creative process.[28] Some designers argue that computers allow them to explore multiple ideas quickly and in more detail than can be achieved by hand-rendering or paste-up.[29] While other designers find the limitless choices from digital design can lead to paralysis or endless iterations with no clear outcome.

Most designers use a hybrid process that combines traditional and computer-based technologies. First, hand-rendered layouts are used to get approval to execute an idea, then the polished visual product is produced on a computer.

Graphic designers are expected to be proficient in software programs for image-making, typography and layout. Nearly all of the popular and "industry standard" software programs used by graphic designers since the early 1990s are products of Adobe Systems Incorporated. Adobe Photoshop (a raster-based program for photo editing) and Adobe Illustrator (a vector-based program for drawing) are often used in the final stage. Some designers across the world use CorelDraw. CorelDraw is a vector graphics editor software developed and marketed by Corel Corporation. Open source software used to edit the vector graphis is Inkscape. Primary file format used in Inkscape is Scalable Vector Graphics (SVG). You can import or export the file in any other vector format. Designers often use pre-designed raster images and vector graphics in their work from online design databases. Raster images may be edited in Adobe Photoshop, vector logos and illustrations in Adobe Illustrator and CorelDraw, and the final product assembled in one of the major page layout programs, such as Adobe InDesign, Serif PagePlus and QuarkXpress.

Powerful open-source programs (which are free) are also used by both professionals and casual users for graphic design, these include Inkscape (for vector graphics), GIMP (for photo-editing and image manipulation), Krita (for painting), and Scribus (for page layout).
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Related design fields
https://en.wikipedia.org/wiki/Graphic_design
Occupations
Main article: Graphic design occupations
Graphic symbols are often functionalist and anonymous,[31] as these pictographs from the US National Park Service illustrate.

Graphic design career paths cover all parts of the creative spectrum and often overlap. Workers perform specialized tasks, such as design services, publishing, advertising and public relations. As of 2017, median pay was $48,700 per year.[32] The main job titles within the industry are often country specific. They can include graphic designer, art director, creative director, animator and entry level production artist. Depending on the industry served, the responsibilities may have different titles such as "DTP Associate" or "Graphic Artist". The responsibilities may involve specialized skills such as illustration, photography, animation, visual effects or interactive design.

Employment in design of online projects was expected to increase by 35% by 2026, while employment in traditional media, such as newspaper and book design, expect to go down by 22%. Graphic designers will be expected to constantly learn new techniques, programs, and methods.[33]

Graphic designers can work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. Especially since the introduction of personal computers, many graphic designers work as in-house designers in non-design oriented organizations. Graphic designers may also work freelance, working on their own terms, prices, ideas, etc.

A graphic designer typically reports to the art director, creative director or senior media creative. As a designer becomes more senior, they spend less time designing and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development. They are often expected to interact more directly with clients, for example taking and interpreting briefs.
Crowdsourcing in graphic design
Main article: Crowdsourcing creative work

Jeff Howe of Wired Magazine first used the term "crowdsourcing" in his 2006 article, "The Rise of Crowdsourcing."[34][35] It spans such creative domains as graphic design, architecture, apparel design, writing, illustration etc. Tasks may be assigned to individuals or a group and may be categorized as convergent or divergent. An example of a divergent task is generating alternative designs for a poster. An example of a convergent task is selecting one poster design. Companies, Startups, Small businesses & Entrepreneurs have all benefitted a lot from design crowdsourcing since it helps them source great graphic designs at a fraction of the budget they used to spend before. Getting a logo design through crowdsourcing being one of the most common. Major companies who operate in the design crowdsourcing space are generally referred to as design contest sites.
See also

iconVisual arts portal

Related areas

Concept art
Copywriting
Digital illustration
Illustration
Information technology
Instructional design
Landscape architecture
Marketing communications
Motion graphic design
New media
Technical illustration
Technical writing
User Experience Design
User Interface Design
Visual communication
Communication design
Visual culture
Visual Art
Fine Art
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External links
Wikibooks has a book on the topic of: Graphic Design
Categories:

Graphic designCommunication design
Media related to Graphic design at Wikimedia Commons
The Universal Arts of Graphic Design – Documentary produced by Off Book
Graphic Designers, entry in the Occupational Outlook Handbook of the Bureau of Labor Statistics of the United States Department of Labor
Related topics
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Related design fields
https://en.wikipedia.org/wiki/Graphic_design

Strategy

Strategy is becoming more and more essential to effective graphic design. The main distinction between graphic design and art is that graphic design solves a problem as well as being aesthetically pleasing. This balance is where strategy comes in. It is important for a graphic designer to understand their clients' needs, as well as the needs of the people who will be interacting with the design. It is the designer's job to combine business and creative objectives to elevate the design beyond purely aesthetic means.
What are the 8 types of graphic design?
The 8 types of graphic design
  • Visual identity graphic design. — ...
  • Marketing & advertising graphic design. — ...
  • User interface graphic design. — ...
  • Publication graphic design. — ...
  • Packaging graphic design. — ...
  • Motion graphic design. — ...
  • Environmental graphic design. — ...
  • Art and illustration for graphic design. —

Tools

The method of presentation (e.g. Arrangements, style, medium) is important to the design. The development and presentation tools can change how an audience perceives a project. The image or layout is produced using traditional media and guides, or digital image editing tools on computers. Tools in computer graphics often take on traditional names such as "scissors" or "pen". Some graphic design tools such as a grid are used in both traditional and digital form.

In the mid-1980s desktop publishing and graphic art software applications introduced computer image manipulation and creation capabilities that had previously been manually executed. Computers enabled designers to instantly see the effects of layout or typographic changes, and to simulate the effects of traditional media. Traditional tools such as pencils can be useful even when computers are used for finalization; a designer or art director may sketch numerous concepts as part of the creative process.[26] Styluses can be used with tablet computers to capture hand drawings digitally.


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