1. You're directionless

-companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve -

online in terms of gaining new customers

or building deeper relationships with existing ones -

And if you don't have goals

with SMART digital marketing objectives

you likely don't put enough resources

to reach the goals

and you don't evaluate through analytics

whether you're achieving those goals -

2. know your online audience or market share

Customer demand for online services

may be underestimated if you haven"t researched -

Perhaps, more importantly,

understand your online marketplace -

The dynamics will be different from traditional channels with different types of customer profile and behavior,

competitors,

propositions,

and options for marketing communications -

marketing tools to support your research

and planning.

popular competitor analysis module

Practical Digital Strategy

Learning Path is packed with templates

and matrixes to review

the relative performance of your key competitors - find out more about your audience's

with Google Keywords planning tools -

marketing training

will support you and your team

to build a winning marketing strategy

reach, convert and retain more customers -

accelerate your ROI from digital marketing

. Sound good? Take your next steps

a winning strategy

getting started today -

3. Existing and start-up competitors

will gain market share -

If you're not devoting enough resources -

to digital, or you're using an ad-hoc approach with no clearly defined strategies,

then your competitors will eat your digital lunch!

As a member of Smart Insights,

we'll keep you updated

on the latest trends and innovations

in your Industry, So you can stay ahead

and not fall behind.

4. have a powerful online value proposition

A clearly defined digital value proposition tailored to your different target customer personas will help

you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

Savvy marketers tailor their marketing techniques to attract B2B, B2C of D2C sales and leads effectively.

Developing an omnichannel marketing strategy

is key to this for many organizations,

since the content is what engages your audiences through different channels like search, social, email marketing, and your blog -

5. know your online customers well enough -

It's often said that digital is the "most measurable medium ever".

Google Analytics and similar will only tell you volumes of visits,

not the sentiment of visitors,

what they think -

You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT, or a separate digital agency -

It's easier that way to package 'digital' into a convenient chunk.

But of course, it's less effective -

Everyone agrees that digital media work best

when integrated with traditional media

and response channels -

That's why we recommend developing

an integrated digital marketing strategy,

so your digital marketing works hard for you!

With your integrated plan in place,

digital will become part of your marketing activity and part of business as usual.

Find out more.

7. Digital doesn't have enough people/budget given its importance

Insufficient resources will be devoted to both planning and executing e-marketing -

There is likely to be a lack of specific specialist

e-marketing skills which will make it difficult to respond to competitive threats effectively -

As a member of Smart Insights, you'll have access to strategy and planning tools including performance and digital maturity benchmarking, and regular marketing data reports,

so you can keep track of your position in a competitive landscape...smartinsights.com

8. You're wasting money and time through duplication,Even if you do have sufficient resources, they may be wasted.

This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools -

or using different agencies for performing similar online marketing tasks...

That's why you need to invest in a marketing strategy that works for you and your team,

to plan, manage and optimize your digital channels and platforms.

Drive the marketing results you need to achieve your business objectives,

and boost your marketing ROI.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialing new approaches to gain or keep their online audiences.

10. optimizing

Every company with a website will have analytics. But many senior managers don't ensure that their teams make or have the time to review and act on them.

Once your digital marketing strategy enables you to get the basics right,

then you can progress to the continuous improvement of the key aspects like search marketing,

site user experience, email, and social media marketing -

Transform your marketing strategy and accelerate your results today with Smart Insights

So, the good news is that there are powerful reasons for creating a digital strategy

and transforming your marketing, which you can use to persuade your colleagues and clients.

If you're looking to integrate your digital marketing, Smart Insights membership is a no-brainer. We have options to suit small and large businesses, plus consultants, agencies, and individuals, so you can enhance your skills and grow your business.

Apply the Framework to your marketing strategy today to see your results rocket. .smartinsights.com

Our tried-and-tested marketing structure has been proven to boost growth for businesses investing in digital marketing to reach your goals.

If you have any questions about membership, or just want to find out more about what's on offer, why not book a consultation?

Don't forget, Smart Insights members can use our digital benchmarking tools to track your progress from initial to optimized:.smartinsights.com