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SEO - Neil Patel - DigitalMarketing.
SEO Neil Patel
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Source of Article: https://www.globenewswire.com/en/news-release/2021/04/20/2213117/0/en/Ubersuggest-Announces-New-CEO-Max-Cheprasov.html
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Topics of article:
✓ Digital ✓ operational excellence ✓ content marketing ✓ digital transformation ✓ content ✓ automation ✓ Artificial Intelligence ✓ announced today ✓ Digital Economy ✓ SEO ✓ GLOBE NEWSWIRE✓artificial general intelligence (AGI) ✓
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Article Text:
San Diego, April 20, 2021 (GLOBE NEWSWIRE) -- Ubersuggest, a global SEO and content platform part of NP Digital, announced today that Max Cheprasov has joined as its CEO. Cheprasov’s proven operational and technology leadership will help scale and grow the company through the next wave of innovations.Cheprasov has 25 years of experience within the Digital Economy as a leader, trailblazer, and futurist, specializing in operational excellence, digital transformation and AI-powered solutions.Cheprasov joins Ubersuggest from dentsu where he served as the first chief automation officer in the advertising industry. There he founded the Automation Center of Excellence and established vision, strategy, and led a 200+ person international team to engineer hundreds of unique AI-powered solutions for the business and clients across media, creative, and CXM services.“Max’s operational excellence, technical innovation, and entrepreneurial spirit will help Ubersuggest drive its strategic vision and accelerate automation and growth,” said Neil Patel, owner of Ubersuggest. “We’re thrilled to have his leadership in this age of digital transformation.”Cheprasov has a long career of leadership and founding roles including six years as the Senior Vice President and Head of Operations and Technology at iProspect. There he established award-winning operational excellence groups and led global digital transformation initiatives.“Analyzing lots of data and generating insights isn’t enough to gain a competitive edge online. In order to maximize the value of your SEO, content marketing, and social media marketing campaigns, while minimizing the effort, you need a platform that is able to automatically translate Big Data into a rich set of recommendations, and provide intelligent, automated solutions that can be activated at the click of a button,” said Cheprasov. “I’m honored for the opportunity to lead a passionate, innovative team, and be the catalyst for Ubersuggest to become the international standard of service in AI-powered solutions for marketers.”Cheprasov holds an MBA from Jack Welch Management Institute and multiple professional credentials in Digital Marketing, Artificial Intelligence, and Operations from MIT Sloan School of Management and Stanford University. Cheprasov is an industry thought leader, speaker, and adviser to investors, founders, and top analyst firms on the topic of intelligent automation. He is also a member of IAB’s Artificial Intelligence Committee and Bain’s Automation CIO Council.About Ubersuggest:Ubersuggest is one of the most popular SEO and Content Marketing tools. Its proprietary technology is a robust SEO and content platform that provides keyword and content suggestions. The tool uses consumer search demand, content format performance and competition, on-page technical SEO and backlink analyzers, and a workflow digital asset management solution for end-to-end SEO campaign management.Ubersuggest is offered for free in 234 countries and in 9 languages to the marketing community and offers a more robust paid subscription. In 2020, Ubersuggest had 14 million unique visitors, and hit a milestone of 2 million active users with an average of 500 million monthly queries against its growing data set of over 6 billion keywords, 2 trillion links, and 1 billion pieces of content.
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San Diego, April 20, 2021 (GLOBE NEWSWIRE) -- Ubersuggest, a global SEO and content platform part of NP Digital, announced today that Max Cheprasov has joined as its CEO. There he founded the Automation Center of Excellence and established vision, strategy, and led a 200+ person international team to engineer hundreds of unique AI-powered solutions for the business and clients across media, creative, and CXM services. Cheprasov has a long career of leadership and founding roles including six years as the Senior Vice President and Head of Operations and Technology at i Prospect.
Additional Research Links:
Artificial general intelligence (AGI) is the hypothetical ability of an intelligent agent to understand or learn any intellectual task that a human being can. It is a primary goal of some artificial intelligence research and a common topic in science fiction and futures studies. AGI can also be referred to as strong AI, full AI, or general intelligent action. Some academic sources reserve the term "strong AI" for computer programs that can experience sentience, self-awareness and consciousness. Today's AI is speculated to be decades away from AGI.
the term "artificial intelligence" is often used to describe machines that mimic "cognitive" functions that humans associate with the human mind, such as "learning" and "problem solving".[4]
As machines become increasingly capable, tasks considered to require "intelligence" are often removed from the definition of AI, a phenomenon known as the AI effect...
widespread global attention.
AGI is among the field's long-term goals.[26] Approaches include statistical methods, computational intelligence, and traditional symbolic AI. Many tools are used in AI, including versions of search and mathematical optimization, artificial neural networks, and methods based on statistics, probability and economics. The AI field draws upon computer science, information engineering, mathematics, psychology, linguistics, philosophy, and many other fields.
concurrent advances in computer power, large amounts of data, and theoretical understanding; and AI techniques have become an essential part of the technology industry, helping to solve many challenging problems in computer science, software engineering and operations research.
en.wikipedia.org/wiki/Artificial_intelligence
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Artificial general intelligence (AGI)
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Artificial general intelligence
Artificial general intelligence (AGI) is the hypothetical ability of an intelligent agent to understand or learn any intellectual task that a human being
83 KB (8,999 words) - 23:18, 27 April 2021
https://en.wikipedia.org/wiki/Artificial_general_intelligence
Characteristics
Main article: Cognitive science
Various criteria for intelligence have been proposed (most famously the Turing test) but to date, there is no definition that satisfies everyone. However, there is wide agreement among artificial intelligence researchers that intelligence is required to do the following:
reason, use strategy, solve puzzles, and make judgments under uncertainty;
represent knowledge, including commonsense knowledge;
plan;
learn;
communicate in natural language;
and integrate all these skills towards common goals.
Other important capabilities include the ability to sense (see) and
the ability to act (move and manipulate objects) in the world where intelligent behaviour is to be observed. This would include an ability to detect and respond to hazard. Many interdisciplinary approaches to intelligence (cognitive science, computational intelligence and decision making)
tend to emphasize the need to consider additional traits such as imagination (taken as the ability to form mental images and concepts that were not programmed in) and autonomy. Computer based systems that exhibit many of these capabilities do exist (see computational creativity, automated reasoning, decision support system, robot, evolutionary computation, intelligent agent), but not yet at human levels.
Tests for confirming human-level AGI
The following tests to confirm human-level AGI have been considered:
The Turing Test (Turing)
A machine and a human both converse sight unseen with a second human, who must evaluate which of the two is the machine, which passes the test if it can fool the evaluator a significant fraction of the time. Note: Turing does not prescribe what should qualify as intelligence, only that knowing that it is a machine should disqualify it.
The Coffee Test (Wozniak)
A machine is required to enter an average American home and figure out how to make coffee: find the coffee machine, find the coffee, add water, find a mug, and brew the coffee by pushing the proper buttons.
The Robot College Student Test (Goertzel)
A machine enrolls in a university, taking and passing the same classes that humans would, and obtaining a degree.
The Employment Test (Nilsson)
A machine works an economically important job, performing at least as well as humans in the same job.
Problems requiring AGI to solve
Main article: AI-complete
The most difficult problems for computers are informally known as "AI-complete" or "AI-hard", implying that solving them is equivalent to the general aptitude of human intelligence, or strong AI, beyond the capabilities of a purpose-specific algorithm.[21]
AI-complete problems are hypothesised to include general computer vision, natural language understanding, and dealing with unexpected circumstances while solving any real-world problem.
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Artificial general intelligence (AGI) is the hypothetical ability of an intelligent agent to understand or learn any intellectual task that a human being can. It is a primary goal of some artificial intelligence research and a common topic in science fiction and futures studies. AGI can also be referred to as strong AI, full AI, or general intelligent action. Some academic sources reserve the term "strong AI" for computer programs that can experience sentience, self-awareness and consciousness. Today's AI is speculated to be decades away from AGI.
In contrast to strong AI, weak AI (also called narrow AI) is not intended to perform human-like cognitive abilities and personality; rather, weak AI is limited to the use of software to study or accomplish specific pre-learned problem solving or reasoning tasks (expert systems).
As of 2017, over forty organizations are actively researching AGI.
https://en.wikipedia.org/wiki/Artificial_general_intelligence
Article
https://en.wikipedia.org/wiki/Artificial_intelligence
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What are The Tools for Digital Marketing?
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What are The Tools for Digital Marketing?
Creative digital marketing ideas are not difficult to come by. The Internet is a vast source of information and knowledge for anyone who wants to explore the many ways it can help them promote their business. However, in order to implement these methods successfully, one must have an effective business plan and marketing strategy in place. In todays tough economy, having a solid business plan is essential. A business plan will help guide you in your plans and provide direction where you need it most.You will be surprised how a few creative digital marketing solutions can take your business to new heights. With so many options out there, it is easy to get lost and end up choosing the wrong approach. Do some research on your own to ensure that you are choosing the right approach. Creative digital marketing solutions should include search engine optimization and pay per click advertising. These two methods are the most commonly used, but are they really the best? Which is better for your business, and what are the pros and cons of each?A search engine optimization (SEO) campaign is when your website is optimized for the keywords you are targeting. Keywords or phrases that will bring traffic to your site are important to the success of your business. In addition, you want to create web content around the keywords. Search engine optimization is a creative way to market your company in new ways and reach a new audience.Pay per click (PPC) marketing is very similar to SEO. The difference is PPC requires a certain amount of money per click based on how popular the keyword is. This is more expensive than SEO and depending upon how competitive the keyword is, could cost your company more money than it is worth. However, if you choose this method, it will help bring you new customers from the searches done by your current customers. Additionally, this will give you a chance to expand your customer base in a new way and gain new business from loyal customers who are searching for a product or service your company offers.Social media marketing is similar to PPC except you do not pay until someone clicks on your advertisement. This type of marketing allows you to reach your target audience quickly. However, it takes more time to build a following and keep that following. If you are looking to market your business online, social media marketing is great because it takes less time to get established and have people recognize your company.If you currently sell products or services online, you have probably already heard of SEO. SEO can be very helpful to your business, especially if you plan on expanding your target audience online. SEO is when you take keywords out of your article and replace them with synonyms or names of items you sell. By doing this, your article now has keywords and can be used as a directory.It is important that you stay creative and keep up with your customers. When you create these promotions, make sure they are not only unique but also effective. Remember that customers will often change the items they search for so if you dont constantly change your promotional methods, you will soon lose any trust from your current customers. If you want to create new customers, you have to find a way for your promotion to stand out from the rest of the competition. Creative marketing is the best way to keep your business unique.With creative digital marketing, you can reach new customers without having to spend tons of money on advertising. There are no limits to what you can do, and you can be as creative as you want. The more time and effort you put into your digital marketing campaign, the more results you will see. You can use a digital marketing agency to help you design your promotions. A good digital marketing agency will create unique promotional campaigns for businesses large and small. You can use these services to advertise your business, increase website traffic, and increase new clientele.
Content Marketing Power
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Source of Article: https://www.globalbankingandfinance.com/creative-digital-marketing/
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yourself!
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Digital Marketing Topics: plan ✓ marketing ✓ PPC ✓ Creative ✓ marketing ideas ✓ digital marketing ✓ digital ✓ business ✓ Creative digital ✓ search ✓ search engine ✓ customers ✓ business plan ✓ keywords ✓ SEO
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Summary:
However, in order to implement these methods successfully, one must have an effective business plan and marketing strategy in place. Creative digital marketing solutions should include search engine optimization and pay per click advertising. A good digital marketing agency will create unique promotional campaigns for businesses large and small. Additional Research
Digital Marketing, Wikidata.org
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Wikidata.org
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Source of Article: https://www.globalbankingandfinance.com/creative-digital-marketing/
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
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Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio. The first MMS-capable phones were introduced around 2002 in conjunction with the first GSM network. The Sony Ericsson T68i is widely believed to be the first MMS-capable cell phone, while many more hit North American markets beginning in 2004 and 2005.
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SMS is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent t
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An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", so
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In computing and optical disc recording technologies, an optical disc (OD) is a flat, usually circular disc that encodes binary data (bits) in the form of pits and lands on a special material on one of its flat surfaces.
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Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO)in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
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Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
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Digital media means any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified, and preserved on a digital electronics device. Digital can be defined as any data represented with a series of digits, and Media refers to a method of broadcasting or communicating information. Together, digital media refers to any information that is broadcast to us through a screen. This includes text, audio, video, and graphics that is transmitted over the internet, for viewing on the internet.
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A mobile phone, cellular phone, cell phone, cellphone, handphone, or hand phone, sometimes shortened to simply mobile, cell or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called cellular telephones or cell phones in North America. In addition to telephony, digital mobile phones (2G) support a variety of other services, such as text messaging, MMS, email, Internet access, short-range wireless communications, business applications, video games and digital photography. Mobile phones offering only those capabilities are known as feature phones; mobile phones which offer greatly advanced computing capabilities are referred to as smartphones.
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A desktop computer is a personal computer designed for regular use at a single location on or near a desk or table due to its size and power requirements. The most common configuration has a case that houses the power supply, motherboard, disk storage ; a keyboard and mouse for input; and a computer monitor, speakers, and, often, a printer for output. The case may be oriented horizontally or vertically and placed either underneath, beside, or on top of a desk.
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The Internet is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.
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In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology this usually refers to an Internet connection, but could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use.
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Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
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E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Commmittee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
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Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO)in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
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geographical -
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day dreaming
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What are The Tools for Digital Marketing?
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Digital Marketing Topics article: ✓ keywords
plan ✓ marketing ✓ PPC ✓ Creative ✓ marketing ideas ✓ digital marketing ✓ digital ✓ business ✓ Creative digital ✓ search ✓ search engine ✓ customers ✓ business plan ✓ keywords ✓ SEO
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What are The Tools for Digital Marketing?
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Source of Article: https://www.globalbankingandfinance.com/creative-digital-marketing/
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