Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it easier than ever to connect your products and services to customers.
IBM’s Chef Watson gives us a glimpse of the creative potential for artificial intelligence. Although Chef Watson’s recipes might suggest ingredient combinations.
Not only does Starbucks go through mounds of coffee beans to satiate its raving fans, but they also have mounds of data that they leverage in many ways to improve the customer experience and their business.
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